Essentials of Marketing 4/e
by Geoff Lancaster,Lester Massingham
ISBN 13: 9780077098605
Format: Paperback (570 pages) Publisher: McGraw-Hill Education Published: 01 Dec 2001 Other Format: Paperback
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Essentials of Marketing
ISBN 13: 9780077094379
Format: Paperback (456 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Nov 1998 Other Format: Paperback
Essentials of Marketing: Text and Cases
by Geoff Lancaster, Lester Massingham
ISBN 13: 9780077077280
Format: Hardcover (512 pages) Publisher: McGraw-Hill Publishing Co. Published: Jul 1993 Other Format: Paperback
ISBN 13: 9780070841819
Format: Paperback (430 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jan 1988 Other Format: Hardcover
The Marketing Primer (Marketing S.)
ISBN 13: 9780434910922
Format: Paperback (256 pages) Publisher: Butterworth-Heinemann Ltd Published: 17 Oct 1988
Essentials of Marketing Management
by Geoffrey Lancaster, Lester Massingham
ISBN 13: 9781138038882
Format: Hardcover (474 pages) Publisher: Routledge Published: 24 Aug 2017
ISBN 13: 9781138038967
Format: Illustrated (474 pages) Publisher: Routledge Published: 30 Aug 2017